Creator Beast

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September 2023

What can you make of Andrew Tate's creator-led biz model?
Most folks either love or hate him... but we just wanna analyze what he's doing.
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EGK
Have you heard of the Youtube channel, Chicken Shop date?
I just heard of it recently but apparently its all the rage in the UK... with funny interviews of A-list musicians like Ed Sheeran
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EGK
Why have we started a "Creator-led" Venture Builder model?
Mainly because we wanna get filthy rich. LOL KIdding.. There are other important reasons.
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EGK
Colin and Samir, the "Creator Economy" experts are rocking it after a rough start
This due is an inspiration to thousands of young creators out there trying to make it. Including me.
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EGK
2
The "democratisation" of being an influencer that Tiktok enabled
Being an 'influencer' used to be an elite game... that is till Tiktok came along and started churning out folks with 1m+ subscribers by the boatload.
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EGK
Take the 'portfolio' approach towards creating content channels
These teens created a $500k/month business that started to disappear... till they started diversifying across many channels
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EGK
1

August 2023

This man aims to build a $1bn affiliate marketing biz. Guess where he finds his 'influencers'?
Anthony Sarandrea finds old people to answer his ads on Craigslist. Now i'll tell you why.
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EGK
Rock once said to a tequila company... "I want 2/3 of your business to represent your brand"
They rejected him and it turned out to be a huge mistake after he went on to to found the $6bn Teremana Tequila
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EGK
Ok... you've heard of MrBeast... but have you heard of Dream?
Dream is the 'Master Storyteller of the Minecraft World' with over 40m subscribers on Youtube
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EGK
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